From Chaos
To Clarity
Turn your Google Analytics data into clear, actionable Admissions insights.
What does Pulse do?
Pulse makes it effortless to understand what is happening across your website and marketing, and share insights with SLT with one click.
Summary Email Every Monday
Get weekly website analysis and action points delivered via email every week.
Custom Web Data Dashboard
In-depth, marketing and admissions focused data about your web traffic.
Download Charts For Reports
Save chart snapshots as jpg. files to add to SLT reports or decks
Get Insights Every Week
Get a running analysis of changes and trends across traffic channels, landing pages, admission page engagement and more.
Get Action Points
Based on your website traffic, Pulse recommends action points that plugs gaps in your current setup and increase conversions.
Pulse plugs into your GA4 account and instantly translates complex website data into clear, never-before-seen insights and actions to drive success.
No noise, just what matters.
98%
Teams spend around 90 mins per week finding data in GA4. Pulse gives the same clarity in a 90-second email.
3
Teams spend 2–4 hours/week preparing website performance updates for SLT. Pulse automates this entire process.
20
20 tailored insights and 12 action points per month - something that would take hours of deep research to generate manually.
Pulse vs Manual Analysis
Clear, admissions-focused GA4 insights
Weekly summary email, ready for SLT
AI-identified intent signals & trends
Always-on dashboard with plain-English analysis
Issues surfaced early, not after the fact
GA4 Only
Using Pulse
What does Pulse track?
Pulse covers 5 main areas to ensure you understand your traffic, how they interact with your admissions pages, what channels and landing pages drive impact, and where your traffic is coming from.
Headline KPIs
Keep tabs on the general health and top-line stats for your website.
Admissions Pages
Track usage and engagement on the most pivotal pages on your site.
Channel Quality
See which channels lead to admissions page visits and how parents engage.
Landing Pages
Increase CRO by seeing which landing pages drive the most conversions.
Geography
Find emerging markets based on where parent are visiting your site.
How it works.
Getting started is really easy. First, we’ll check that the platform is a good fit for your school’s needs, and then it takes a matter of minutes to get you all set up.
1. Book A Demo Call
Meet with a member of our team so that we can show you the tool in full force and answer any questions.
2. Connect Your GA4
Share access to your GA4 account with us by inviting via email address.
3. Get Started
We’ll send your dashboard invite, and you’ll receive your first Pulse on Monday.
Pricing
We offer one price for Pulse.
£99 p/m
Includes,
Automated performance monitoring
Exportable weekly plain-English, qualitative insights
Strategic action points based on performance
SLT-ready reporting
Downloadable charts
No setup or configuration overhead
Pulse
FAQ’s
-
Pulse is an admissions-focused insight tool that translates your Google Analytics data into plain English.
It tells you what prospective parents are actually doing on your website, what’s working, what’s stalling, and where to focus next. -
Google Analytics shows what happened. Pulse explains why it matters.
Pulse filters GA4 data specifically through an admissions lens, focusing on enquiry behaviour, admissions pages, geography, intent signals, and drop-off points, then turns that into clear weekly insights your marketing and admissions teams can act on. -
Pulse is built for admissions and marketing teams at independent schools.
You do not need to be “good at data” to use it. If you want clearer conversations about demand, interest, and pipeline health, Pulse is designed for you. -
Pulse highlights patterns such as:
Which pages parents return to before enquiring
Where international and domestic interest is rising or falling
Whether parents are researching deeply or browsing lightly
Which channels are sending high-intent traffic (not just volume)
Where enquiry journeys are breaking down
All insights are written in clear, non-technical language.
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Not in the traditional sense.
Pulse is an insight and decision tool, not a PDF report. It replaces long dashboards with short, regular insights that help teams prioritise actions, justify decisions, and spot issues early. -
Insights typically become meaningful within the first 1–2 weeks.
Because Pulse works from existing GA4 data, there’s no long setup period and no waiting months for trends to emerge. -
No. Pulse complements them.
It sits between raw analytics and strategic decision-making, helping internal teams and agencies align around the same understanding of parent behaviour. -
Yes.
One of Pulse’s strengths is that insights are easy to share upwards.
They provide clear evidence of behaviour, trends, and demand without overwhelming non-technical audiences. -
Pulse is designed to be ongoing.
Its value compounds over time as patterns, seasonality, and behavioural shifts become clearer across admissions cycles.
Book a demo call.
Find an upcoming slot to book your demo call and see exactly how Pulse can help your school.